Chief Executive Officer
Chief Executive Officer
Bill has a 27-year history of employing the latest technologies to meet challenges in health care. Most recently, Bill co-founded HealthQx, a value-based payment analytics company relied on by payers with 45 million total members. HealthQx was acquired by McKesson in 2016, and renamed Change Healthcare. Read More. Previously, Bill founded Healthcare Data Management (HDM), a pioneer in modeling employee health benefit plans and using data-driven metrics to monitor health plan spend. HDM was acquired by Thomson Reuters in 2010 and is now part of IBM Watson. CrossBridge is a mission for Bill, who has ankylosing spondylitis. He also has family members with rheumatoid arthritis and multiple sclerosis.
Chief Operating Officer
Susan co-founded Eviti, Inc., which became the leading oncology decision-support platform and healthcare payer reimbursement SaaS-based platform in the U. S. The platform connects providers and payers at the critical moments of clinical need. Treatment plan data is shared in real time, connecting all pertinent stakeholders for appropriate reimbursement and optimal patient management. The Eviti customer base includes national and regional payers with 30 million members across all lines of medical health insurance – fully insured, self-insured, Medicare, Medicaid, Federal government plans and TPAs. The platform was adopted by payers and associated provider networks in all 50 states.
Bruce Freundlich, MD
Chief Medical Officer
Dr. Bruce Freundlich is skilled in clinical research and medical affairs, with expertise in Rheumatology, Dermatology, Endocrinology and Neuro-psychiatry. Dr. Freundlich was Senior Vice president, Medical at Antares Pharmaceuticals and Vice President Inflammation and Vice President, Global Medical Affairs at Pfizer Pharmaceuticals over a nine-year period. Among other accomplishments, he was responsible for post-marketing Enbrel trials. Dr. Freundlich also served as Chief of Clinical Rheumatology at the University of Pennsylvania for more than six years.
Vice President – Product Management
Bill has over 20 years’ experience as a healthcare technology product manager and software development professional. At DST and SS&C, Bill led a team of developers and analysts for products including CareConnect and Market Prominence serving care coordination and Medicare Advantage health plans. He previously was product owner for an early stage venture that built a drug pre-authorization platform used by payers and pharmacy benefit managers. At CrossBridge, Bill is responsible for planning and managing the platform throughout the product lifecycle and prioritizing product and customer requirements. Bill works closely with our customers and team to deliver an exception product experience. Bill has a Bachelor of Science in Aerospace Engineering from the University of Maryland College Park.
Director of Engineering
Chris has over 20 years of experience as a technology leader and developer and is responsible for all software development within the organization. Chris was the lead engineer and developer for HealthQx LLC and oversaw the full life cycle development of the SaaS platform that included front end development and DevOps and led the team through acquisition by McKesson. At McKesson/Change Healthcare he led a team that scaled the platform for some of the largest health plans in the U.S.
MD MS MPH
Dr. Curtis is a rheumatologist and epidemiologist involved in the study of the comparative effectiveness and safety of medications used to treat rheumatoid arthritis and a well-known leader in the research of rheumatoid and psoriatic arthritis. He is Professor of Medicine in the Division of Clinical Immunology and Rheumatology at the University of Alabama at Birmingham, and Co-Director of the UAB Center for Education and Research on Therapeutics (CERTS) of Musculoskeletal Disorders. Dr. Curtis is the Co-PI of the Patient Powered Research Network, “Arthritis-Power” registry. In 2015, he became a member of the FDA Arthritis Advisory Committee. He received his Medical Degree and an Master of Public Health (MPH) Degree, and completed a residency in internal medicine at Oregon Health & Sciences University. The focus of his graduate studies at Stanford University was Clinical Informatics. He also received an M.S. degree in epidemiology at the Harvard School of Public Health.
MD, FACP, MACR
A nationally recognized authority on issues of rheumatology practice management, Dr. Baraf is a senior member and managing partner of Arthritis and Rheumatism Associates (ARA), the largest private practice rheumatology group in the U. S. He founded The Center for Rheumatology and Bone Research, ARA’s research division, and has been principal investigator on over 350 clinical trials, studying new treatments for rheumatic disorders. He is a Clinical Professor of Medicine at George Washington University School of Medicine and Clinical Associate Professor of Medicine at the University of Maryland School of Medicine. He received his B.S. Degree at the University of Michigan, a medical degree at S.U.N.Y. College of Medicine, completed Internal Medicine training at the George Washington University Hospital and a Fellowship in Rheumatology at Duke University Medical Center.