Nationally Recognized Thought Leader in Value-based Specialty Care Joins CrossBridge Advisory Board - CrossBridge
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Nationally Recognized Thought Leader in Value-based Specialty Care Joins CrossBridge Advisory Board

Nationally Recognized Thought Leader in Value-based Specialty Care Joins CrossBridge Advisory Board

Wayne, PA, April 24, 2020 – Lili Brillstein, a nationally recognized thought leader in the advancement of Episodes of Care as a value-based approach for specialty care, has joined the Advisory Board CrossBridge.

Lili is CEO of BCollaborative, a Board & C-suite Strategic Advisory Services, that works for Payers, Providers, Pharma, Start-Ups and other stakeholders to progress the movement from fee for service to patient-focused, value based care models. Prior to starting her consulting company, she was Director of Specialty Care Value Based Models for Horizon Blue Cross Blue Shield of New Jersey, and, under her leadership, Horizon built the largest and most progressive program for commercially insured patients in the country. She was instrumental in the direction, strategy, design and oversight of the Horizon Episodes of Care/Bundled Payment Program. Lili is a passionate advocate of Episodes of Care/Bundled Payments as a strategy to successfully migrate from fee for service to quality- & value-based models that rewards providers for excellent outcomes and patient experience, while reducing the overall cost of healthcare.

Lili is a guest lecturer on episodes of care/bundled payments at the Harvard Business School working under Michael Porter, and has co-authored several peer-reviewed articles on the subject of Episodes. In addition, Lili has served as an Advisor to CMS on bundled payments, and is on the Advisory Boards of the US Women’s Health Alliance and the Quality Cancer Care Alliance; both national coalitions focused on advancing value based care to improve quality and cost of care delivery.

Lili’s expertise at cultivating functionally collaborative relationships between payers and providers across the full continuum of health care has allowed not only the pillars of the triple aim to be achieved, but the spirit of the relationships to shift from one of adversaries to one of collaborators.

About CrossBridge

CrossBridge is an early-stage healthcare technology company, specializing in Software as a Service (SaaS) solutions that enable payers and healthcare providers to strive collaboratively for the best outcomes at the lowest cost for specialty  chronic diseases – all while advancing the transition from fee-for-service to Value Based Payments (VBP).

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